Pure Fine Fabrics was the only one of its competitors who did not have a presence online; they felt they didn't need it; nor did they ever find anyone who did it according to their standards. And they had a goal, when they would have made it, they wanted to make it right. Multidimension stepped in about 10 days before Pure had its media campaign launching and gave us a list of needs. Working round the clock with the video team based in London, multidimension acheived its target in about 7 days. To make it iPad compatible, we used jquery instead of Flash to ensure that the site works perfectly fine across all platforms.

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